There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.
@moxie1956 Thanks for sharing your experience with CashCrate.com. That’s certainly disappointing to hear that you weren’t able to make the $50-$75 a month that I expect. Maybe they are just going through a seasonal downturn or something. Like I mention above though, the real money with Cash Crate comes in the referrals. Find a way to consistently refer a large amount of people to the site.
The ego is the driver making the decisions. It decides between the devil (the id) and the angel (the super-ego) on either shoulder (yes, all those cartoons you've ever seen are partly true). We have voices in our mind, and it's up to the ego to decide which one to fulfill. Its goal is to satisfy the id in some way while also attending to the super-ego.